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When you hear the word ‘branding’, you’ll probably automatically think of a logo. That’s even where the word comes from, originating in the old Norse word ‘brandr’ meaning ‘to burn’ and referring to burning a mark to demonstrate ownership of livestock. The golden arches of McDonald’s, the iconic red Coca-Cola script or the simple outline of Apple—these are all instantly recognisable brand marks. However, a brand is so much more than just a logo and to build a strong brand you’ll need a comprehensive branding strategy.
Why is branding important?
Why would you think about building a brand? Can’t you just put out your products and services and let them speak for themselves?
Well, branding will…
allow you to differentiate yourself versus competitors: Building a brand above and beyond your products and services will ensure that you are more than just a commodity. It will allow you to communicate what you really stand for and how you’re different to competition in a meaningful way.
help you win loyal customers: Creatives around the world will go straight to Apple when they need a new device rather than waste time on researching different computers. A powerful brand will create a community of fans who will always choose you over competitors.
let you charge higher prices: A strong brand creates a greater perceived value and fans will willingly pay more, even when the product or service is no better on paper than another generic or less attractive brand.
When you hear the word ‘branding’, you’ll probably automatically think of a logo. That’s even where the word comes from, originating in the old Norse word ‘brandr’ meaning ‘to burn’ and referring to burning a mark to demonstrate ownership of livestock. The golden arches of McDonald’s, the iconic red Coca-Cola script...commended restaurants in Kent - Zorba Meze Grill, below is the case study for corporate identity.
Get in touch to learn more about building a branding strategy that grabs your target audience’s attention.